RIR Places to Know

TOYOTA

No, the state fair isn't back at RIR - but don't tell that to our partners at TOYOTA. Once again they've pulled out all the stops for their display at RIR, complete with a Ferris wheel, their latest models, giveaways, driver appearances and the Richmond debut of the Toyota Thrill Ride. Experience award-winning performance with a professional driver behind the wheel at this all-new attraction.

Virginia529 Kids Zone

Bring the entire family out to the Virginia529 Kids Zone Powered by the Science Museum of Virginia and enjoy lots of free fun all weekend long. On Sunday, it'll also play host to the NASCAR Youth Autograph session, featuring Sprint Cup drivers Ryan Blaney, Kyle Larson and Casey Mears. Kids 12 & younger can pick up their wristbands for the event starting at 8:00 am in the Kids Zone!

Fanatics Display

Your one stop shop for everything NASCAR, the Fanatics Superstore has everything you need from an RIR hat, to Kyle Busch socks, to that Dale Junior koozie we know you've had your eyes on. Located in the heart of the RIR Midway, be sure to swing through over the weekend for all the latest gear, driver appearances and more.

Smithfield

Come out to the Smithfield display and check out the ’67 Plymouth Belvedere, which stars in the NBC Sports documentary film, Building 43, airing later in May. A tribute to Richard Petty's record 1967 race season (27 wins, 10 consecutive victories to close out the season), the car will serve as the centerpiece of a Smithfield Foods/Albertsons-Safeway in-store promotion in the Fall 2016, where the Plymouth will be awarded to a participating consumer at the 2017 Daytona 500.

Miller Lite Party Zone

The Miller Lite Party Zone is located just outside of the Frontsretch Gate, making it the perfect place to swing by for a drink or some cornhole on your way into the race. The Party Zone is a free place for fans to enjoy live music, interactive tailgate games, cold drinks, some favorite tailgate foods and other fun events you won’t want to miss!